English Premier League football club Manchester United has announced a three year sponsorship deal with US watchmaker Bulova.
The company, which was established in 1875 and has offices in New York, Canada, China, Hong Kong, Italy, Japan, Mexico, Switzerland and the UK, becomes United’s official timekeeper and global partner.
Under the terms of the deal, Bulova branding will be prominent on the club’s scoreboards at Old Trafford, feature on the stadium’s digital advertising boards during all Premier League home matches and be seen daily on MUTV, United’s official television channel. Bulova will also produce co-branded timepieces utilising the crest of the reigning Premier League champion.
The global partnership will also result in specially-crafted Bulova timepieces displayed around Old Trafford including in the players’ dressing room, along with at the club’s Aon Training Complex and its offices in Manchester, London and Hong Kong.