Manchester United has announced a multi-year partnership with international lifestyle brand, New Era.

The partnership will see New Era produce dual-branded leisure headwear aimed at the club’s 659 million global followers.

Like Manchester United, New Era’s heritage lies within the world of sport. Established in the US in 1920, the company is best known for being the on-field cap for Major League Baseball, an accolade it has held for 81 years.

New Era’s flagship product is the 59FIFTY fitted cap. However, the Manchester United product range will include different headwear styles, including caps, baseball caps, visors, hats, bobble hats and beanies.

Manchester United group managing director Richard Arnold comments:

“Manchester United’s success is built on the support of its fans. Throughout history, our supporters have pledged their allegiance to United by wearing the club crest and we are delighted to be partnering with New Era to bring fans a fresh approach to the branded headwear available to them.

“With over 90 years in the industry, New Era is the leading creator of leisure headwear, producing quality products for sports fans all over the world and we are excited to be introducing its products to our loyal fanbase.”

Christopher H. Koch, president and CEO of New Era, comments:

“We couldn’t be more thrilled to partner with Manchester United on a global level. As New Era continues to expand its international reach, growing our business in world football was a natural progression. A partnership with such a globally revered club is a great opportunity for us to bring quality headwear to the football market.”