PUMA today unveiled a special kit for the Uruguayan national football team, to be worn by ‘La Celeste’ during the 2013 FIFA Confederations Cup in Brazil this summer. The design pays tribute to the legendary Uruguayan team that triumphed at the 1924 Olympic Games in Paris, beating Switzerland in the final to win Gold. In this pre-World Cup era, an Olympic Gold medal was the most cherished prize in world football.
Inspired by the look of the 1924 shirt, the new Uruguay Confederations Cup shirt features a striking optical lacing on the neck that offers a unique style. Whilst maintaining the classic feel, the shirt features an enhanced moisture management through materials that provide a superior level of comfort and performance. The new kit was designed in the classic colours of the Uruguayan flag light blue and white; additional details are both the embroidered AUF crest and PUMA branding on the left side of the chest as well as on the cuffs.
The replica version of the new shirt is made from 100% recycled polyester, which is a new technical achievement and represents a further step in the Sportlifestyle brand’s sustainability strategy.
Christian Voigt, Senior Head of Global Sports Marketing at PUMA commented, “The Uruguayan national team have a rich heritage in world football, and we wanted to acknowledge this through the design of their Confederations Cup kit. An Olympic Gold medal in that era of football was a special triumph, and it is a fitting inspiration for this kit. We were very proud of Uruguay when they won the Copa America two years ago and we wish them the best of luck for the upcoming Confederations Cup in Brazil.”
In addition to the new Uruguay team kit, PUMA today launched a complementary fanwear collection that includes an adapted version of PUMA’s iconic T7 track jacket and various tees. The new Uruguay national team shirt, the fanwear and teamwear collections will be available to buy in-store from today.