Ahead of the 2013/14 football season, PUMA launched a new virtual football community, the ‘PUMA Football Club’. On the new platform www.pumafootballclub.com, PUMA invites football fans worldwide to complete fun and unique challenges, win exclusive prizes and get closer than ever before to their favourite football stars.
Featuring PUMA’s star players and proud ‘club members’ Cesc Fàbregas, Sergio Agüero, Marco Reus, Gianluigi Buffon amongst others, the new community engages fans with more access to their footballing heroes. Star challenges presented by the legendary Thierry Henry will encourage fans to propose creative suggestions for players to incorporate on the pitch and in their life. The most innovative ideas will be rewarded with mindblowing money can’t buy prizes.
Fans get to show off their skills and creativity on the pitch and ultimately connect ‘from member to member’ with PUMA players. From signed boots to being re-tweeted by international players, community members regularly get the opportunity to get closer to the game, as well as winning product discounts.
Thierry Henry commented, “As a professional footballer, it is always satisfying to engage with passionate fans, so this new community is a great way to build relationships with fans in a deeper and meaningful way. Rather than just signing autographs, fans and players here actually get to connect more closely and speak one global language, the language of football.”
In addition to the challenges, prizes and player access, the new platform gives football fans the chance to experience the latest PUMA products and be the first to find out about boot and kit introductions.
