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English Premier League side Hull City will officially add “Tigers” to their name in order to improve their brand identity for the coming season.

Owners Assem and Ehab Allam have confirmed their intention to re-brand Hull City by dropping the ‘AFC’ and putting the emphasis on ‘Tigers’.

“Hull City is irrelevant,” Assen Allam told the Hull Daily Mail. “My dislike for the word ‘City’ is because it is common. It is about identity. City is a lousy identity. Hull City Association Football Club is so long.”

In June 2012, Fellow Premier League newcomers Cardiff City changed their shirts from blue to red with a new dragon crest as part of “major and significant” investment.

 

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