Multi-year deal includes founding partnership in BBVA Compass stadium
HOUSTON, TX — The Houston Dynamo and Mazda North American Operations (MNAO) have reached a long-term sponsorship agreement, it was announced today. The agreement will make Mazda the official vehicle of the Houston Dynamo as well as a founding partner of BBVA Compass Stadium, which will open May 12.
The agreement signals Mazda’s first sports sponsorship in Houston and provides automotive exclusivity with regard to sponsorship rights for the Houston Dynamo. As part of the agreement, for each Dynamo home game this coming season, there will be a Mazda preferred parking area for select fans at BBVA Compass Stadium. The first four Mazda cars that enter the specified lot will be able to park free of charge. The exact location of the lot will be announced at a later date.
“Mazda is proud to be the official car of the Houston Dynamo Soccer Club. Our dealers have been serving the Houston-area for more than thirty years and are committed to their community,” said Jim O’Sullivan, president and CEO, MNAO. “We look forward to a long relationship with the Houston Dynamo and congratulate them on their new stadium.”
When BBVA Compass Stadium officially opens, customers will have the opportunity to test drive the newest Mazda cars at a two-day Mazda Test Drive Experience event to be held at the Dynamo’s new downtown soccer facility.
“We are pleased and honored to introduce Mazda as a founding partner of BBVA Compass Stadium and a team partner for the Houston Dynamo,” said Dynamo Senior Vice President for Business Development Steven Powell. “Mazda is a strong, international brand and we look forward to a long and prosperous relationship with one of the world’s most innovative automotive manufacturing companies.”
