In the middle of another period of dominance, adidas Soccer has today released the new away kit for Italian giants, Juventus Football Club. Inspired by one of the club’s golden eras and the city colors of Turin, the new yellow and blue away jersey for the 2017/18 season has been designed with the Bianconeri’s classic away shirts from the 1980s in mind. This is the first away kit to feature the club’s new logo and brand identity ‘Black and White and More’
The kit comes at a time when the club is once again re-inventing itself, so the retro style from the ’80s has been given a modern revival to match with the club’s new logo and redesigned identity ‘Black and White and More’.
This new philosophy is running through everything the club does, highlighting its innovative and uncompromising drive forward. The distinctive new ‘J’ logo features the club’s iconic stripes in a sleek and bold style, which in the away kit, the logo stands out in a bold blue color against the yellow shirt.
The new away kit is now available on adidas.com and in adidas global retail stores.