PUMA launched the new Arsenal Home Kit Powered by Fans film, revealing the immense role the Gunners’ supporters play in inspiring the team to perform on the pitch. The film stars Arsenal’s first team players Olivier Giroud, Santi Cazorla, Héctor Bellerín and Nacho Monreal, and immerses viewers in the energy the Gunners’ fans create on the terraces, in the pub and at home.
At the heart of the 2015/16 PUMA Arsenal campaign are millions of fans. They don’t wear red. They live red. They are the song in the players’ ears and the passion that drives their performance. Fearless in their support, fans give the home ground its advantage. They can give new legs to a player, reenergize the team at half time, and turn a half chance into the winning goal.