(CHARLESTON, S.C.) – US Club Soccer has selected Buffalo Brand Invigoration Group (Buffalo) to turnkey a public relations program promoting the organization’s club, player and coaching development initiatives as well as its nationwide leagues and elite tournaments.
A prominent member of the U.S. Soccer Federation, US Club Soccer is the leading organization developing soccer clubs across America. All programs – recreational, competitive and adult – are united under one umbrella, establishing a “members for life” culture within each club.
Buffalo will editorially position US Club Soccer and its teams, players and coaches in mainstream and trade media covering sports, business, lifestyle and related topics. Additionally, Buffalo will assist US Club Soccer with its digital and social media strategy.
“US Club Soccer’s mission is to foster the growth of soccer clubs throughout the United States in order to create the best development environment for players of all ages,” said US Club Soccer CEO Kevin Payne. “Our organization strongly believes clubs are the foundation of the game – that better clubs develop better coaches, and better coaches develop better players.”
US Club Soccer offers a variety of programming to its members designed to best advance clubs, coaches and players, as well as engage parents. Among the organization’s most recognized programs are the National Premier Leagues, id² Program and Player Development Program and National Cup competition. US Club Soccer also sanctions the top-flight women’s Elite Clubs National League, along with 400 tournaments and hundreds of youth and adult leagues.
“With nearly 13 million Americans playing outdoor soccer, US Club Soccer is positioned to drive the game’s success for generations to come,” says Rich Katz, Managing Director of Buffalo. “Promoting a holistic approach, US Club Soccer’s best-in-class resources support elite soccer organizations from top-to-bottom.”
Founded in 2001, US Club Soccer boasts member clubs from all 50 states. Through its player-centric mentality, the organization has produced numerous youth players who have matriculated to professional leagues and top NCAA Division I teams.
Led by Nike, US Club Soccer partners also include Fairfield Inn & Suites by Marriott, Major League Soccer, Nationwide, National Soccer Coaches Association of America, Premier International Tours, SOCCER.com, SportSessionPlanner.com, Sport Pins International, Inc. and Anthony Travel.
More information: usclubsoccer.org, 843.614.4140.
About Buffalo Brand Invigoration Group
Buffalo is headquartered outside Washington, DC with offices in New York, Boston, Denver, Minneapolis, Richmond and Raleigh. The firm helps leading sport, golf and lifestyle brands, destinations and communities grow market share. Spanning public relations, strategy development, integrated marketing, design and social media, agency clients include CHAMP Spikes, Cordillera Ranch, Dollamur Sport Surfaces, ECCO, Kaua’i Visitors Bureau, Keswick Hall, Live Breathe Futbol, LPGA Tour, PGA National Resort & Spa, Sea Pines Resort, Sports Turf Managers Association, Street Soccer USA, Team Express, Telluride Ski and Golf Resort and World Golf Foundation.
More information: BuffaloBIG.com, 703.761.1444.