As part of the 2010 UN International Year of Biodiversity, the United Nations Environment Programme in partnership with PUMA is running the ‘Play for Life’ Campaign

The campaign is aimed at raising awareness about habitat and species conservation among football fans and the general public during worldwide football events including the FIFA World Cup 2010 and by through public service announcements featuring football stars.

We are currently running a public service announcement featuring Cameroon footballer Samuel Eto’o. The campaign will be seen globally in print, out of home, in-store and on-line and will run through the end of 2010

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