New home kit is Most
Environmentally-Friendly Kit Ever
The home shirt is a claret all over chequered pattern, with a light blue crew neck collar and light blue sleeves.
The kit pattern is inspired by the club’s famous chequered flag, synonymous with fans at The Holte End at Villa Park, which echoes the tiling seen at the Barton Arms pub a stones throw from the stadium (and is said to be the original place of inspiration for the iconic claret and pale blue club colours), a pattern which has become a club identity for fans in the local community and beyond.
The home kit shorts are white with a light blue stripe on the back near the bottom of each leg, while the socks are black with a claret and light blue top.
The words “Pride of Birmingham” sits inside of the shirt on the back of the club crest, sitting next to the heart to demonstrate both players and fans Inner Pride.
While the history and tradition of the club is present in the shirt design, the new home kit is made fromNike’s ground-breaking recycled polyester – which for the first time includes both the shirt and shorts.
Each complete kit is made up of up to thirteen reclaimed plastic water bottles. This new manufacturing process reduces energy consumption by up to 30% compared to manufacturing traditional polyester and saves nearly 100 million plastic water bottles from being dumped at landfill sites.
The light weight playing kits (13% lighter than previous versions) actively regulate the players’ body temperatures on the pitch to keep them dry and cool at all times through use ofNikeDri-FIT technology. This technology draws sweat away from the player’s body through the material where it can evaporate.
Temperature regulation is helped by ventilation zones, consisting of hundreds of tiny laser cut holes from the under arms to the waistband, allowing air to circulate to keep players dry, cool and comfortable.
For the first time the club crest on the front of the shirt is heat transferred, making it even lighter and crucially allowing this area to now be ventilated as well.
The playing shirt has a new aerodynamic fit this season, now slimmer and more athletic, providing 17% more stretch than the Aston Villa shirt of two years ago. While a bonded hem offers a streamlined look that reduces irritation caused by chafing.
To complement the new match day kitNikewill launch a unique Aston Villa line of training and lifestyle clothing for both players and fans to wear on and off the pitch.
The kit and extended line is available for pre-order from July 19 and will be available in stores from July 23. For more information visit nikefootball.com and nikemedia.com for shirt and player images.
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Nike Recycled Process
As part of theNikeConsidered Design program,Nikeuses discarded water bottles destined for landfill sites inJapanandTaiwanwhere they can take up to 500 years to decompose. The bottles are placed in a large washing machine to clean them and get rid of labels before they are chopped into tiny flakes and melted down into a yarn that is ultimately spun to make the fabric for the jerseys. This ensures the kits remain the most eco-friendly ever by reducing energy consumption by up to 30%compared to manufacturing traditional polyester, and saving nearly 100 million plastic water bottles from being dumped at landfill sites.
NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikebiz.com.