New Balance announces its kit sponsorship deal with the Costa Rican national football team. The deal will see New Balance design kits and training gear for the national men’s and women’s teams as well as youth, beach soccer and futsal teams.
Costa Rica is currently 13th in FIFA’s world rankings, having climbed 53 places in just three years. The team reached the quarter finals on the world’s largest footballing stage in Brazil last year, and have shown their desire to challenge some of the biggest nations in football. The women’s national team, who have risen to 37th in FIFA’s world rankings, are taking their positive momentum to Canada this summer for the first time. Pitted against Brazil, Spain and Republic of Korea in the group stages, they are ready to do battle wearing the red, blue and white with pride.
Eduardo Li, President, Costa Rican Football Federation talked about what the new deal means for the country: “Costa Rica has a proud footballing tradition with big aspirations for the future; much like New Balance Football. This sponsorship will give our squads of talented players the best kit and equipment available to ensure we keep competing at the highest levels.”
Richard Wright, General Manager of New Balance Football, said: “Costa Rica is one of the most successful and decorated nations in Central America and we are pleased to be working with a country with the drive and determination to mix it with the best in the world. The passion with which the team plays is obvious – from the gifted players, to the thousands that come to support them – it is an honour to be supplying our products to help ensure Costa Rica remains a force to be reckoned with for years to come.”