Messi selected the winning design from his fans’ www.miadidas.com entries around the world and the personalized cleat features a running white upper, black outsole and vivid red heel, tongue and adidas three-stripes. Additional customizations include the Messi Icon logo, Argentinian flag, “Leo 10” and “Thiago” to honor his newborn son.
Speaking about the mi adidas F50 he’ll wear Messi said: “I am happy with the miadidas boots and want to congratulate Javier on designing the winning ones that I will wear Sunday against Atlético Madrid. I also want to thank everyone who sent in their designs, they were all really good!”
Messi debuted the redesigned adizero F50 in early November and the cleat features a new textured and synthetic SPRINTSKIN upper designed to elevate performance in all weather conditions. This water wicking material and an elevated ridge patterning allows water to slide off the cleat rather than be absorbed—keeping the foot dry and the cleat light even in heavy rain. The cleat’s SPRINTFRAME adds support to the heel for stability in cuts and acceleration while a new internal SPRINTWEB provides exceptional ball control at high speeds and a supple but stable construction for ease of lateral movement.