adidas Soccer launches the #ThereWillBeHaters film starring Gareth Bale, James Rodriguez, Luis Suarez and Karim Benzema and highlighting the latest range of cleats in the brand’s four silos: adizero F50, Predator Instinct, Nitrocharge and 11Pro.
he new spot features the title track “Battle Royale (Haters Instrumental VIP)” by Apashe and demonstrates how Bale, James, Suarez and Benzema – with their perceived lifestyles, unparalleled performance and the best cleats in the game – are easy targets for haters. The film illustrates exactly how, why and what the haters hate about these global stars: their outstanding achievements on the field of play and the cleats that drive these incredible performances. “They hate your shiny new boots. They hate your boots, because they wish they were in them.”