adidas Soccer today revealed the new Real Madrid CF third kit; the first kit ever from the club to be mass-produced from Parley Ocean Plastic ®. The jersey was unveiled today by players including Gareth Bale and Karim Benzema at an exclusive event in Hunters Point, New York City.
The new kit will be worn during the 2018/19 season & comes in a bold new coral colorway. In addition to providing a stand-out look both in stadium & on the street, the jersey’s unique coloring represents various shades of coral; a homage to the beauty of the oceans that we need to protect.
The jersey was revealed on-stage at an event that also served as a showcase for the remarkable work being done by Parley For The Oceans. Before the on-stage reveal, a panel discussion took place on the topic of plastic pollution, education & the power of sport. The event also featured a photo & shirt exhibit, celebrating the club successes of recent seasons, and a Parley workshop where guests could learn more about the program to tackle marine plastic pollution.
“Real Madrid has the power to amplify our message, to share it with their massive global following & to bring it to life with their own decisions & actions,” says Parley For The Oceans founder Cyrill Gutsch. “The message is an urgent one. It addresses the survival of our oceans, of our own species. It addresses the massive problem of marine plastic pollution. It questions the material itself & defines plastic as a prime example of a toxic substance which we can’t afford anymore. It creates too much damage to our oceans & our own health. That is why we are calling for a Material Revolution.”
As a founding member, adidas supports Parley For The Oceans in its education & communication programs, as well as its comprehensive Ocean Plastic Program that intends to end plastic pollution of the oceans through the three pillars of the Parley A.I.R. Strategy: Avoid, Intercept & Re-design. Additionally, adidas & Parley For The Oceans collaborate to turn plastic waste into high-performance footwear & apparel by converting up-cycled marine plastic debris into technical yarn fibers. This technology was used to create the new Real Madrid third kit revealed this afternoon.
The jersey is available beginning today & will be worn on the field for the first time today when Real Madrid take on AS Roma.
For further information please visit adidas.com/us/soccer or follow @adidasfootball on Instagram or twitter to join the conversation.