he next generation of Leo Messi’s signature adidas adizero F50 hits stores today and we thought you’d like to take a closer look at the four-time FIFA World Player of the Year and his new cleat:


Leo Messi – The New Speed of Light 


“The New Speed of Light” showcases the direction and body movement of the world’s best player and was shot at 1000 frames per second to create a specially developed visual display that defines the new speed of light.


Messi’s new bright TURBO / BLAST PURPLE / WHITE 5.8 ounce adizero F50 is among the lightest in soccer and features personalized design details including his logo, name and mantra “give all for your team.”

adidas adizero F50 Messi_4


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