Reggie Bush, Dwight Howard, Dale Earnhardt, Jr. and BJ Upton Team Up to Rally American Fans for the 2010 FIFA World Cup™
PORTLAND, Ore. (June 11, 2010) – adidas, official sponsor of the 2010 FIFA World Cup™, is teaming up with sports superstars Reggie Bush of the New Orleans Saints, Dwight Howard of the Orlando Magic, Dale Earnhardt, Jr. of NASCAR and BJ Upton of the Tampa Bay Rays to excite and engage sports fans across the U.S. for the World Cup.
“As the world’s biggest sporting event, the 2010 FIFA World Cup is a great time for fans of all sports to get excited about soccer,” said Antonio Zea, director of soccer for adidas America. “We’re calling on the biggest names in sports to generate excitement here in the U.S. Reggie Bush is going to be traveling to South Africa and Dwight Howard, Dale Jr. and BJ Upton will be tweeting and posting throughout the tournament.”
Zea continued, “It’s going to be a month-long extravaganza and fans will be getting to experience it not just through the games on TV, but also through the eyes of their favorite sports stars.”
adidas and the athletes will create World Cup videos, quizzes, tweets and more in order to bring American sports fans closer to the tournament. In addition to the pre-kickoff material, Bush will travel to South Africa to witness the 2010 FIFA World Cup first-hand. From the moment he lands in South Africa, he will relay his unique look at the 2010 FIFA World Cups through texts, photos and videos via www.facebook.com/adidasSoccer.
“I’m flying half way across the world to see the World Cup with my own eyes,” Bush said. “Soccer players are incredible athletes and I’m excited to be on the ground to see the action first hand and share the excitement with my fans back home on Facebook and through my tweets. This is like a month-long Super Bowl! Go team USA!”
“EVERY TEAM NEEDS A FAN” VIDEO CONTENT
Leading up to the 2010 FIFA World Cup, adidas will post exclusive video content featuring Bush, Earnhardt, Jr. and Upton as they prepare for the tournament. The athletes will show off their own soccer skills, offer their support for the U.S. National Team and preview some of the content that will be featured on www.facebook.com/adidasSoccer.
“EVERY TEAM NEEDS A FAN” TEST YOUR SPORTS KNOWLEDGE
Fans will get the chance to test their sports knowledge against Bush, Howard, Earnhardt, Jr. and Upton through an interactive quiz on www.facebook.com/adidasSoccer. The quiz will feature sport crossover-related questions to the four athletes and lets users guess if the athletes will answer them correctly.
REGGIE BUSH IN SOUTH AFRICA
Bush will not only attend World Cup matches and provide commentary on the tournament, but he will take part in local community tours of service, teach South Africans about American football and even go on a safari. From the moment he touches down in South Africa, Reggie will provide photos, videos, text messages and Tweets via www.facebook.com/adidasSoccer.
HOWARD, EARNHARDT JR. AND UPTON DURING WORLD CUP
Howard, Earnhardt, Jr. and Upton will cheer on the US team, provide commentary on the matches and pick their favorite plays and post exclusive videos and photos to www.facebook.com/adidasSoccer.com.
FOLLOW ME, FOLLOW U.S.
Bush, Howard, Earnhardt, Jr. and Upton will compete against each other during the tournament by seeing who can get more fans to support the U.S. National Team in South Africa. The athletes will send video invitations to their fans on Facebook asking them to “Like” the “Go US” Facebook page on their behalf and when fans link through the athletes earns points. Fans will also be able to leave messages of support for the U.S. players.