Tuesday, September 27, 2016

PUMA launches evoPOWER 1.3 redefining Power on the Pitch

January 15, 2016 by  
Filed under Featured, Specials

PUMA, the global sports brand introduced the all new evoPOWER 1.3. The vibrant yellow football boot comes with a complete new outsole and improved upper material that combine to enable even more flexibility of movement for the foot. The new evoPOWER 1.3 will be worn by PUMA’s experts of power, Cesc Fàbregas, Mario Balotelli, Olivier Giroud and Yaya Touré amongst many others.

As with previous boots within PUMA’s evoPOWER family, the new evoPOWER 1.3 is still grounded in the principles of barefoot kicking, designed to enhance what the body does naturally. Taking this concept to new levels, the evoPOWER 1.3 now provides even more flexibility through the outsole, which leads to more kicking power.

When creating this new outsole, PUMA focused on how force travels from the heel to the forefoot, and from the lateral to medial side of the boot. The improved configuration of bladed and conical studs allows for more manoeuvrability and gives extra stability in the midfoot for the standing leg when kicking. The new evoPOWER 1.3 further features optimal ground penetration in all weather conditions.

An increased amount of AccuFoam in the upper provides a smoother and cleaner kicking surface for more precision when kicking the ball. Finally, the one-way stretchable Adap-Lite upper allows the foot to bend in a way that it mimics a barefoot kicking motion.

Cesc Fàbregas commented on the new boot, “Since the evoPOWER was first launched in 2014, PUMA has managed to improve this great boot even more each year. What I especially like about this version is the stability it gives in matches and training, which helps improve my performance. The new colour is great, it will catch a lot of attention on pitch.”

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