Friday, September 22, 2017

adidas Launches Yamamoto Designed Real Madrid Third Kit & adizero F50 Cleat

August 26, 2014 by  
Filed under Featured, Specials

adidas has teamed up with award-winning Japanese fashion designer Yohji Yamamoto – the man behind the adidas Y-3 brand – to launch a new third kit and adizero F50 cleat for defending UEFA Champions League winners, Real Madrid.  The club’s star players including James Rodriguez, Gareth Bale, Toni Kroos, Marcelo, and Karim Benzema will debut the new looks in this season’s UCL action.

The striking new all-black kit aims to unify the values of Madridismo focused on its two main elements, greatness and determination.  Both elements are represented by two mythical beasts which originate from the Eastern culture and are interlaced on the front of the shirt:

  • Dragon king symbolizes the greatness, glory and power of the club
  • Dragon bird, an animal that is able to relive in the most hostile situations, represents the clubs resistance, determination and agility on its way to the victory

The kit is produced in black – Yamamoto’s favorite color – with white details, a mao type collar, a two-color crest and the designer’s signature.  The uniform features adidas’ innovative adizero technology, ensuring unparalleled range of motion, comfort and breathability to maximum performance.

 In conjunction with the third kit unveil, adidas also releases the latest limited    edition Yohji Yamamoto adizero F50 cleat.  Following the success of last year’s  launch of the Yamamoto adizero F50 boot which drew inspiration from  Japanese imperial lion-dogs, the new cleat comes in a striking blue and green  colorway and the traditional design has been placed in the context of Japan’s  modern sci-fi culture creating a spiritual connection between the past and the  future.

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