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Traffic Sports Enters Agreement With Univision For Copa America 2011

December 21, 2010 by  
Filed under Releases

South America’s Most Popular Soccer Tournament Will Feature Mobile Capabilities for Expanded Coverage for the First Time

December, 2010- Miami, Florida- Traffic Sports has reached an agreement with Univision that will allow the Copa America 2011 to be broadcasted exclusively on their television network, with the tournament beginning on the first of July, carrying through until July 24th. Univision will be airing Copa America coverage with the option of unprecedented mobile capabilities.

“The Copa America is the most important sporting event that will be played next year and for the first time ever will be broadcast in HD around the world, with the 2011 edition of Copa America on the horizon, we are thrilled that Univision will once again be covering all the game live directly from Argentina,” states Enrique Sanz de Santamaria, Vice President of Traffic Sports. “Even more exciting, this edition will feature more capabilities in expanding the coverage of the tournament with the new digital media, including mobile, internet and on-demand capabilities. Univision paired with the 2011 Copa America makes the possibilities endless for what we think is the greatest sporting event of the year.”

The Copa America is the premiere soccer tournaments held in South America as all of the continent’s nations send their best players to strive for the championship and is also one of the most followed by Hispanic Americans. This year, however, Univision has made significant improvements in its technological capabilities by leveraging its HD broadcast, digital and on-demand platforms to deliver non-stop action throughout all twenty-six days of the tournament.

“We are thrilled to be the exclusive U.S. home of Copa America 2011,” said Cesar Conde, President of Univision Networks. “As the leading soccer content provider, Univision is committed to offering its audiences the best-in-class soccer programming across our television, interactive, and on-demand platforms.”

The Copa America was founded in 1916 and Traffic Sports, U.S.A. is proud to be a partner for the oldest soccer tournament in the world. With the announcement of Univision securing the broadcasting rights to airing the Copa America, it will now be the exclusive Spanish-language home for the United States viewers in airing the tournament across its broadcast and cable TV, interactive and on-demand platforms.

About Traffic Sports

Traffic Sports is one of the leading sports event and management companies in the world with its primary focus being soccer. Traffic Sports was founded in São Paulo, Brazil 30 years ago and continues to be headquartered there. Traffic has regional offices in Miami (Traffic Sports USA), Amsterdam, the Netherlands and Lisbon, Portugal. Over the past three decades, Traffic has organized and/or commercialized most of the official international soccer events in the Americas including for example: Copa America, Copa Libertadores, Copa Sudamericana, Gold Cup, CONMEBOL World Cup Qualifying, CONCACAF World Cup Qualifying and the FIFA Club World Championship 2000. In 2005 Traffic established its team, academy and player division which currently includes Miami FC (Member of the new North Amercan Soccer League – NASL), Desportivo Brasil (Team and Academy located in the state of São Paulo, Brazil; Affiliated with Manchester United) and Estoril (Team is Located in Portugal and currently plays in “Liga Vitalis”). Traffic Sports is part of the Traffic Group, a diverse group of companies specialized in sports and entertainment including Rede Globo affiliates in Brazil, a network of newspapers in Brazil (Bom Dia), a television production facility (TV7), a stadium management company (Traffic Arenas), a social media company (M Traffic) and a music event company (Plan Music). For more information, visit www.TRAFFICSPORTS.com.

About Univision Communications Inc.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

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