Wednesday, September 28, 2016

Miami Football Club unveils new logo for NASL 2016 season

August 11, 2015 by  
Filed under NASL


Miami Football Club (MIAMI FC), Miami’s sole professional soccer team, is pleased to debut the official look of the much awaited soccer club. The badge and shield were designed to reflect Miami’s unique culture. International entrepreneur Riccardo Silva and world-renowned soccer superstar Paolo Maldini have teamed up as co-owners to launch MIAMI FC and bring Miami’s professional soccer to the world stage.

Paolo Maldini

The badge showcases vibrant colors that embrace the unique and diverse culture that Miami is known for. Tactfully and carefully constructed, each aspect of the badge’s design reflects the true essence of the Miami community. The design showcases three main colors, orange, blue and aqua, as well as an array of details that brings the whole arrangement together.

The badge is laid out in the shape of a shield, which serves to represent the team’s self-confidence and fighting spirit. Along with the design’s emblematic contour, the base of the badge features swirls, which convey the sway of a palm trees’ fronds lining the city’s streets. The ball-styled globe creates a unique symbol that represents the team’s commitment to soccer and reflects that Miami is a place that embraces all of the Americas. For the seal, the lettering features a clean-cut, yet stylized sans-serif font that is reminiscent of Miami’s iconic Art Deco history.

The color selection is introduced by an intense shade of orange that embodies the adventurous spirit of Miami’s community and iconic sunsets setting over its horizon. Complementing the orange centerpiece, the blue base, reminiscent of Miami’s infinite skies, originates from the football club’s commitment to teamwork and undying purpose. The final touch of aqua is integral to the design as a whole, as it pays homage to the vast oceans that surround Miami’s scenic coasts.

“Our mission with MIAMI FC is to connect with Miami’s communities through the global language of soccer,” said Antonio Barreto, CEO of MIAMI FC. “We wanted to make sure the badge and seal drew inspiration from the distinctive character that makes the city great, and we also wanted to create something that was truly representative of Miami’s dynamic spirit.”

The logo unveiling comes after the recent announcement that the club would join the North American Soccer League (NASL). MIAMI FC, which is currently the city’s only professional soccer club, will begin play in the NASL in 2016.

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