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Scotiabank seals major Concacaf partnership

December 10, 2014 by  
Filed under Soccer Business

Financial services company Scotiabank has struck an official partnership with Concacaf, the Confederation of North, Central America and Caribbean Football.

The deal, which was agreed with the Traffic Sports agency, will run for four years, from 2015 through to 2018. Under the agreement, Canada-based Scotiabank will become the title sponsor of the Concacaf Champions League club tournament and the official bank of the confederation.

Scotiabank will also become an official sponsor of the Concacaf Gold Cup national team event in 2015 and 2017 as well as qualifying matches for the 2016 summer Olympic Games, the Caribbean Cup, Central American Cup, men’s and women’s U-20 and U-17 tournaments plus Concacaf championships in beach soccer and futsal.

“I am extremely proud to welcome Scotiabank to the CONCACAF football family and commemorate this strategic partnership,” said CONCACAF President Jeffrey Webb. “This agreement exemplifies the growing value of CONCACAF’s properties and demonstrates the trust and confidence in our Confederation.”

“Scotiabank is proud of our deep roots and strong commitment in the CONCACAF regions – supporting customers, businesses and communities for over 180 years,” said John Doig, Scotiabank’s Chief Marketing Officer. “This partnership is a natural fit for Scotiabank. Football is a passion we share with our customers and we’re excited to support current and future football stars. We are looking forward to celebrating the sportsmanship and teamwork of this beautiful game.”

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