Friday, December 9, 2016

Columbus Crew SC partners with MAPFRE Insurance for stadium naming rights

March 4, 2015 by  
Filed under Soccer Business

MLS club, Columbus Crew SC announced that it has partnered with MAPFRE Insurance in a historic deal that will see Crew Stadium, the first soccer-specific stadium in the United States, now named MAPFRE Stadium. Built in 1999, Crew SC now takes the pitch for its 17th season at MAPFRE Stadium and prepares for its historic 20th season in Major League Soccer this year. In a multi-million dollar agreement, the largest partnership in club history, MAPFRE Stadium becomes the home of the Black & Gold. MAPFRE will also become the presenting sponsor of Crew SC’s community program, Give Forward, as well as the club’s Official Auto, Life and Home Insurance sponsor. Per club policy, additional details of the multi-year deal were not disclosed.

“We are thrilled to be partnering with a world-class company like MAPFRE Insurance and thank them for their support of Crew SC and our efforts in Columbus,” said Columbus Crew SC Investor-Operator and Chairman Anthony Precourt. “This agreement is a culmination of the thorough, thoughtful planning and hard work that we promised Columbus and our fans from the first day Precourt Sports Ventures purchased the team 19 months ago. Dynamic business partnerships like this are part of our strategy to be a winning organization. We expect MAPFRE Stadium to become an even greater place for our growing fan base to cheer on Columbus’ original major league franchise for years to come.”

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