Arsenal pioneer business in Kazakhstan
English Premier League football team Arsenal has signed a three-year sponsorship deal with Capital Bank Kazakhstan JSC to produce co-branded debit and credit cards in the company’s home country.
As the club’s official credit and debit card partner, Capital Bank Kazakhstan will offer a range of benefits and incentives to its customers and Arsenal fans in Kazakhstan, including official merchandise and tickets to matches at Emirates Stadium.
Additionally, Arsenal coaches will visit Kazakhstan each year to run coaching clinics on behalf of their new sponsor.
“The agreement will help to increase our profile in the country while helping Capital Bank to reward new and existing customers with exclusive Arsenal related benefits,” Gani Uzbekov, Capital Bank Kazakhstan’s chief executive, said.
Arsenal said the deal marks the first commercial partnership signed by a Premier League club in Kazakhstan.