Real Madrid and adidas present 2015-16 new kits
adidas and Real Madrid present the new kits for the 2015-2016 season with a clear theme: only perfect counts. Just winning is not enough – every victory must be perfect. This idea is embodied in the color combinations of the new home and away kits that are also striving for perfection on the field. Every season, Real Madrid have to face up to their biggest rivals – themselves. After all, there is no greater struggle than to surpass yourself.
For the new season, the essential white is combined with silver grey in the three stripes of the shirt. White symbolizes that each new season is a blank canvas for success. Past triumphs are history, what matters is the future – winning new victories and being better in every game. Inside the neck, we find the club crest with the inscription “hala madrid y nada más” (“Come on Madrid and nothing else,” from the club anthem) in silver grey. The crest stands out on the white and grey and displays the traditional colors of the club in a high-density, heat-sealed execution with different textures.
The white and grey shorts and socks complete a strip that combines tradition and modern design. This white and grey kit strives for excellence in design in the same way that Real Madrid seeks perfection, not just in every game but everywhere.
The goalkeeper’s kit is black with grey stripes. The neck is different and fresh, and there is a grey edge at the bottom of the shirt that creates a contrast with the black.
If there is a color that represents elegance, it is the grey of the away kit. Grey is a color associated with urban aesthetics, and the metallic tone is a homage to all the trophies that Real Madrid has won throughout its history and all the trophies it still has to win. This color is called Silver Glory and represents all of the trophies that Real Madrid has conquered, woven into a unique and unequalled shirt.
The kit’s main feature is the fabric – although it is high performance material, it feels like cotton, which gives it a more urban and casual look without losing all the functionality and comfort required by the players. As with the home jersey, it has a round neck and, inside, the club crest and the inscription “hala madrid y nada más.”
For the away jersey, the colors of the club crest are executed in grey and white. For a touch of color, the kit incorporates fluorescent yellow stripes that give it a modern and youthful look. The same fluorescent details feature on the shorts and socks, creating a strip that is powerful and elegant.