adidas Destroy and Control L.A. Event
adidas launches the new cleats collection Ace15 and X15.
The journey began three years ago when adidas asked two famous football coaches Pep Guardiola and Jose Mourinho on how the game is being played. Both said that Football is constantly evolving and there are two types of players on the pitch: the playmaker and the game changer. The playmaker will be the creator, he will have the ball a lot and is always under control – He is Ace. The game changer brings chaos and instability, he is the unstoppable and unpredictable; the X factor – He is X. Three years after the new collection came with Ace15 (who brings control to the pitch) and X15 (who is the chaos).
The night also featured a revolutionary 2 v. 2 tournament featuring elite, young LA soccer players where the winners weren’t determined just by the most goals, but also by creating the most hype in the event via their on-field style. More than 500 people attended the invite-only event in downtown LA to continue the celebration of the adidas Soccer launch and its bold new footwear innovations. Ace15 and X15 highlights of the night in Los Angeles.