Monday, April 27, 2015

Cristiano Ronaldo and Portugal present new home kit

March 8, 2014 by  
Filed under Featured, Releases

The new Portugal home kit celebrates the Portuguese Football Federation’s centenary by combining the best in performance innovation with powerful national symbols and design details, creating a unique and electrifying new look.

“We watched how Portugal plays their football — with pace and energy, they deliver the unexpected and break down the field in a way that can be awe-inspiring,” said Martin Lotti, Global Creative Director, Nike Football. “We wanted to create a kit that reflected this style with an exciting and vibrant design.”

The new Portugal home jersey boasts a tonal design of dark red and bright red stripes on the top half and sleeves. The varying sized stripes create an energizing graphic that provides a sense of speed and exhilaration.

The jersey features a dark red V-neck collar and cuffs with green trim. On either side of the Portuguese Football Federation’s crest are the years 1914 and 2014 to commemorate their centenary. PORTUGAL_HOME_JERSEY(front)_PRIDEht_(v1)_HFR1_large

Inside the back of the neck is a red-and-green pennant tab featuring an Armillary Sphere to herald Portugal’s seafaring history. The Armillary Sphere is a navigation tool that famous Portuguese explorers used to discover the world. It has stood as a national symbol for more than 500 years and serves as the background for the Portuguese shield on the national flag.

The name and numbers on the back of the home jersey have been specially created, and are inspired by the old typefaces used on traditional Portuguese signage. The custom font is a modern take on Art Deco lettering.

“The new kit is beautiful and simple, with design details that respect the culture and history of Portugal. The technology in the shirt also helps keep me dry, cool and comfortable, and ready to play at my best on the pitch,” Cristiano Ronaldo comments. “When I put on the national team’s shirt it gives me a real sense of pride — representing the fans, family and friends.”

The new shorts are dark red. Simple and iconic, the fit is slimmer and more tailored to the body, with a cut specifically designed to aid movement and comfort. The center back of the shorts feature Nike’s signature laser vents to aid in cooling and allow for moisture management. The new home socks are in the same dark red. 

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