Thursday, September 29, 2016

Sporting KC unveils team’s new primary jersey

March 5, 2015 by  
Filed under Featured, MLS

MLS club, Sporting Kansas City unveiled the team’s new primary jersey for the 2015 season.

“Kit design is an on-going project that we are very passionate about,” said John Moncke, Sporting Kansas City’s Vice President of Stadium and Brand Revenue. “Our brand team works very closely with our ownership group, technical staff and adidas with the goal of creating a kit that not only looks amazing, but also technically works well for the team.” 

The Sporting Blue primary jersey features a fashion-forward window pane pattern that incorporates the club’s state-line element and will complement a matching primary anthem jacket to be worn by players on the field before matches.

The new kit also includes the following imagery:

  • Lenticular Sporting Kansas City crest — introduced on the team’s secondary jerseys in 2014 — under two silver stars that represent the club’s two MLS Cup championships
  • Exclusive to charter members of MLS, a “Founding Team” patch behind the crest on the inside of the jersey to commemorate the 20 seasons played from 1996-2015
  • Henley collar with button on front and Sporting Club shield beneath back collar
  • Ivy Funds, Sporting KC’s presenting jersey sponsor and official investment management partner, showcased prominently on center of uniform in indigo blue
  • The Major League Soccer crest, launched as part of a new brand identity for the 2015 season, on both sleeves in Sporting Kansas City’s quintessential colors
  • The adidas mark on front and classic three stripes over each sleeve for exclusive uniform supplier of MLS and club’s official jersey provider since inaugural season

“Fashion is an integral part of the Sporting Kansas City brand,” Moncke said. “Due to the long lead time, we forecast trends several years in advance of rolling out a new look. Window pane is a strong fashion trend and it fits within the collection of jerseys that we’ve created in the past. The look is classic with a modern twist and we like to have a feature that we can make our own.”

For the first time in club history, the 2015 season will see Sporting Kansas City wear a kit specifically designed for a light/dark/light color combination for the jersey, shorts and socks. Additionally, the new primary socks will feature “SKC” initials on the back for the first time.

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